LifeShield™ is a portfolio of IV safety devices designed to protect healthcare professionals and patients by preventing contamination, needlestick injuries, and medication delivery errors. As the brand expanded from a single-product solution to a comprehensive safety system, the campaign focused on innovation, reliability, and ease of use.

Through a combination of strategic messaging and clean, clinical visuals, the campaign reinforced LifeShield™ as a trusted name in IV safety, providing healthcare professionals with the confidence and protection they need to deliver patient care with precision.