Healthcare marketing in the United States and even more so globally, is one of the most highly regulated industries. Over the years, I’ve come to realize that these limitations do not restrain creativity, but in fact drive it. Working within rigid legal requirements, logistical restrictions or patient-centric considerations creates challenges that we don’t often see in other industries. Ultimately, this makes the work engaging, impactful and rewarding.
My career has taken me from freelancing as a Scientific Illustrator for Abbott Laboratories to developing original creative concepts, strategic branding, and fully integrated marketing campaigns spanning print, digital and broadcast media platforms for innovative pharmaceutical companies, including Pfizer, Merck, Abbvie and Bayer among others.
Over the years, I had the opportunity to work on projects in various aspects of pharmaceutical marketing, including generic and proprietary drugs, medical devices, biosimilars, pharmaceutical manufacturing services and most recently, clinical trials. This broad range of projects helped me translate my existing experience into launching ground-breaking integrated marketing campaigns that would engage HCPs, help patients find treatments, and position pharma clients as leaders in the industry.
Currently, I oversee a team of designers at a patient recruitment company in the Chicago suburbs and I enjoy learning from them. I have a wife and two children who often provide more challenges than my job ever would, but this keeps me energized and motivated everyday.