Designing for growth
Building a framework for a clinical trial program
Client:
Abbvie
Project:
Elaris Program
Scope:
Brand architecture and guidelines development
The Elaris Program was developed to create a cohesive, adaptable brand architecture for a series of clinical trials targeting healthcare professionals (HCPs). Designed with scalability in mind, the brand system allows for seamless expansion as new studies are introduced, maintaining a consistent identity across multiple indications and study phases.
Balancing scientific credibility with clarity, the program ensures that HCPs can easily recognize, navigate, and engage with trial information. Through a modular brand identity, strategic messaging, and a unified visual approach, Elaris establishes itself as a versatile and recognizable platform for clinical research, supporting ongoing innovation and future advancements.