Designing for growth

Building a framework for a clinical trial program

Client:

Abbvie

Project:

Elaris Program

Scope:

Brand architecture and guidelines development

The Elaris Program was developed to create a cohesive, adaptable brand architecture for a series of clinical trials targeting healthcare professionals (HCPs). Designed with scalability in mind, the brand system allows for seamless expansion as new studies are introduced, maintaining a consistent identity across multiple indications and study phases.

Balancing scientific credibility with clarity, the program ensures that HCPs can easily recognize, navigate, and engage with trial information. Through a modular brand identity, strategic messaging, and a unified visual approach, Elaris establishes itself as a versatile and recognizable platform for clinical research, supporting ongoing innovation and future advancements.
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