Hospira’s SIP (Specialty Injectable Products) brand was developed to consolidate a diverse portfolio of hundreds of injectable drugs and delivery systems under a unified identity. This initiative aimed to create a cohesive brand architecture that streamlined communication, enhanced product recognition, and reinforced Hospira’s leadership in the injectables market.

With a focus on clarity, consistency, and efficiency, the campaign established a structured design system that allowed for seamless expansion while maintaining product differentiation. This portfolio highlights the strategic branding, visual identity, and marketing approach that helped shape Hospira’s injectable product line into a recognizable, trusted global brand.