Merck’s global oncology clinical trials brand was designed to unify dozens of studies under a single, recognizable identity while still allowing flexibility for distinct therapeutic area subbrands. The system supports a wide range of cancer research programs—each with unique patient needs, study goals, and scientific positioning—by offering a structured yet adaptable visual language.

Built for scale, the brand system ensures consistency across global markets while making room for personalization where it matters most. The result is a clear, human-focused experience that connects patients and healthcare providers to the right trials, no matter where they are in the world.