Crohn’s disease is more than just a digestive condition—it impacts everyday choices, routines, and quality of life in ways that often go unseen. This portfolio showcases the creative approach behind a campaign designed to bring these challenges to light, using relatable visuals and messaging to spark conversation and encourage participation in clinical research.

By focusing on the unspoken struggles—like the uncertainty of enjoying a simple cup of coffee—the campaign aimed to connect with patients on a personal level while reinforcing the importance of advancing Crohn’s research. Through thoughtful storytelling and strategic design, this work helped create a deeper understanding of the realities of life with Crohn’s disease.