Understanding the Unseen

A Campaign for Lupus Awareness and Support

Client:

Bristol-Myers Squibb

Project:

The Paisley Study

Scope:

Concept, brand, web UX/UI, social media/digital advertising, print

The focus of the Paisley Study campaign is a 25-45 year-old African American woman diagnosed and living with lupus, a chronic, degenerative autoimmune disease. There is no known cure, and no two people have the same exact symptom profile with individuals often experiencing different symptoms from day to day.

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