Understanding the Unseen
A Campaign for Lupus Awareness and Support
Client:
Bristol-Myers Squibb
Project:
The Paisley Study
Scope:
Concept, brand, web UX/UI, social media/digital advertising, print
The focus of the Paisley Study campaign is a 25-45 year-old African American woman diagnosed and living with lupus, a chronic, degenerative autoimmune disease. There is no known cure, and no two people have the same exact symptom profile with individuals often experiencing different symptoms from day to day.