The Asteroid Studies campaign was a truly global initiative designed to raise awareness and drive participation in clinical trials for uterine fibroids. Spanning over 20 countries and nearly 30 languages, the campaign was crafted to resonate with diverse patient populations, ensuring accessibility and engagement across cultures.

With messaging focused on the real-life impact of heavy periods, the campaign addressed how fibroid symptoms disrupt daily routines, relationships, work, and overall quality of life. Through compelling visuals, relatable messaging, and strategic placement across digital and traditional media, the campaign empowered women to consider clinical research as a potential step toward relief.