Beyond the Inhaler
Options for Severe Asthma Patients
Client:
Pfizer
Project:
Asthma Clinical Trial
Scope:
Concept Development, global website, digital advertising
Global Reach:
US, Australia, Belgium, Bulgaria, Canada, Italy, Poland, Spain, United Kingdom
Centered around the idea of going beyond your inhaler and current treatment, each concept is designed to engage patients, highlight the potential of new research, and encourage participation—all while maintaining consistency with Pfizer’s trusted clinical trial identity. The goal was to strike a balance between a unique, patient-focused approach and Pfizer’s established clinical trial brand and adopt it for a global audience.
Don't Settle
When you have a chronic condition like asthma, it can feel like you have a personal relationship with your treatment and, eventually, you let it define you. We want to change that. Nodding to the U.S. campaign, we want our target audience to go beyond simply "living with asthma" and look for more options like enrolling in a clinical trial.

...cough ...puff ...wheeze
When it comes to asthma, those who know, know. If we want our target audience to trust us with their health and join our clinical trial, we need to show them that we understand. So, we did. We know the cycle of unending coughing, wheezing, and trying to breathe can feel never-ending.

Go beyond
Tapping into the core Pfizer clinical trial brand, this approach utilizes the the same style of imagery and messaging. Images depict individuals looking upward and onward with satisfaction because they've decided to move past the standard of care and try something new.
